EXACTLY WHAT PERSONAL INFORMATION MAY BE COLLECTED ABOUT YOU AND BY WHAT MEANS?
YL collects personal information in several ways directly from its online visitors when they order for themselves, buy a gift voucher for a friend or when they register for a service offered by YL. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping address(es), credit card billing address(es) and birth date so that we can process and fulfil your orders. Credit card details are entered directly into our payment partner's systems and are neither transmitted nor held on YL systems. In certain instances we may be required to collect and store additional data including credit card details. This will only be done with your explicit consent. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.
OTHER INFORMATION WE COLLECT THROUGH OUR SERVICES
As a user of our services, we may collect non-personal data about use of the website, such as pages visited, times and volume of use of the services as well as Traffic Data. Traffic data includes logs, details of networks, time of log-on or access, length of sessions and similar systems data.
WHAT ABOUT COOKIES?
HOW THIS INFORMATION MAY BE USED, INCLUDING ANYONE IT MIGHT BE SHARED WITH
YL may use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. Your personal information may also be checked with credit agencies to prevent fraud. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.
We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information which can identify you personally. We see this as a value-added service helping you to find useful products or services. We strive to limit use of your information to those offers that we think you would appreciate receiving. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. If we change our policy on disclosure to others, we will inform you and give you the choice of opting out.
OPT-IN and OPT-OUT PROVISION
At all times, we will offer you the opportunity to opt-out of any service to which you have subscribed. Any e-mail we send you will contain an easy automated opt-out link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail. In particular, you can opt-out from having your personally identifiable information shared with our business partners or YL's subsidiaries (except as required by law, court order, or as requested by other government or law enforcement authority or as may be required to deliver your purchases). It is not the Company's current policy to share its customers' personal details with third parties other than as stated herein.
Should you choose to have your name and personal data removed from our database all together, you can do so by sending an Email to email@example.com or by writing to us at:
YellowLolly.com, 21 Wingfield Road, London, E17 9NN, England.
SAFEGUARDING YOUR PERSONALLY IDENTIFIABLE INFORMATION
We will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes as set out above, and we will use our best endeavours to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information.
WHERE AND HOW TO ASK QUESTIONS OR FILE COMPLAINTS
If you require more information please go to the Customer Services section of the web site and send an e mail to the relevant Yellowlolly.com department. If you wish to talk to a Yellowlolly.com customer services representative please call 44 (0) 20 8521 5469.